Pricing Your High-rise Unit |
| “Although the calculation is tricky, it appears that the long-run returns on residential real estate
have been quite generous. But the real estate market is less efficient than the stock market. There
may be hundreds of knowledgeable investors who study the worth of every common stock.
Perhaps only a handful of prospective buyers assess the worth of a particular real estate property.
Hence, individual pieces of property are not always appropriately priced.” |
~ From the ninth edition of Burton G. Malkiel’s
“A Random Walk Down Wall Street” |
Comparative Market Analysis |
| Real estate agents have longed relied on the Comparative Market Analysis, or CMA, to help
sellers “price their listings” close to a realistic selling price. As member of the MetroTex
Association of Realtors, I have access to comparable sales information in a variety of forms. |
| The first step in preparing a CMA is searching the MLS for comparable sold properties. For
example, here are sold units for a high-rise property. |
 |
| Because I tour high-rise units when they are listed for sale, I can identify
which sold units are most comparable to your own, and by keeping in touch with other
high-rise Realtors, I stay on top of
the market. |
| By further examining the qualities of each comparable unit I can help
you determine the “probable” sales price of your unit, the first
step in setting a reasonable “asking price.” Of course, for a
comprehensive assessment of the value of your home, a licensed or
certified appraiser should be employed. |
Proprietary Pricing Analyses |
| In addition to traditional analyses, I also employ a set of graphical
analytics that my Realtor associate, John Pritchett, has developed for my exclusive use. Below are
examples of some of the charts I can use to help a seller arrive at
just the right listing price. The first two charts deal with supply and demand.
|
Number of Units on Market Trend |
| This chart depicts a two-year
trend line of supply: number of building units on the market as of the
first of the month. This
example chart shows a marked increase of available two-bedrooms units, suggesting a greater pricing challenge for a
seller. |
 |
Unit Sales by Quarter |
| This chart goes back four years to show number of units sold in each
quarter. Diminishing sales in the example indicate reduced demand for
homes in the building. |
 |
Months Supply of Inventory |
| Based on number of units on the market (supply) and a 6-month moving
average of sales (demand), we can make a chart depicting the number of
months inventory in the building. |
 |
Sales Price Trend by Number of Bedrooms |
| This is a four-year trend of sales prices by number of bedrooms, which
is instructive in assessing the direction of prices in the building. In
the example below, a slight downward trend on all unit sizes can be
identified. When combined with information regarding the overall
direction of the economy, real estate in general, the neighborhood
specifically, a reasonable asking price can be derived.
|
 |
Sales Price per Square Foot Trend |
| Similar to the previous chart, prices are reduced to a per square foot
basis for comparability of all units. |
 |
Sales Price Trend by Plan |
| Similar to Sales Price by Number of Bedrooms, but distinguishes by
floor plan. This can be helpful in identifying floor plans that carry a
premium and whether they are holding their value. |
 |
Price Per Square Foot by Floor |
| One of my favorite charts, this one reduces all listings to a per
square foot basis and depicts not only sold units, but also listings
with a contract pending, under option, active, expired and canceled.
Although a seller might be familiar with the asking price of active
listings and units that have recently come of the market, this
chart reveals that selling prices can be much lower. For example, in
this chart, the active listings on floors 13 and 17 are substantially
above the selling price per square foot of nearby units. |
| Asking prices at which units expire or are canceled essentially represent a rejection by the market
and indicate an upper value on such units. |
 |
Sales Price as % of Original Listing by Days on Market |
| This chart has a simple message: the closer you set your asking price to market, the sooner you will
sell your unit.
Someone is looking for a residence like yours when you put it on the
market and if you over-price it, you will lose a ready buyer. Remember that
they generally have a Realtor who also knows building values. |
 |
